{"id":52697,"date":"2026-08-28T11:59:21","date_gmt":"2026-08-28T11:59:21","guid":{"rendered":"https:\/\/www.vtmarkets.com\/pt-latam\/uncategorized\/claudeforce-salesforces-new-role-in-the-future-of-software\/"},"modified":"2026-08-28T11:59:21","modified_gmt":"2026-08-28T11:59:21","slug":"claudeforce-salesforces-new-role-in-the-future-of-software","status":"publish","type":"post","link":"https:\/\/www.vtmarkets.com\/pt-latam\/opinion\/claudeforce-salesforces-new-role-in-the-future-of-software\/","title":{"rendered":"Claudeforce: o novo papel da Salesforce no futuro do software"},"content":{"rendered":"<figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1250\" height=\"700\" src=\"https:\/\/www.vtmarkets.com\/pt-latam\/wp-content\/uploads\/sites\/24\/2026\/08\/Claudeforce.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"object-fit:cover;\" srcset=\"https:\/\/www.vtmarkets.com\/pt-latam\/wp-content\/uploads\/sites\/24\/2026\/08\/Claudeforce.png 1250w, https:\/\/www.vtmarkets.com\/pt-latam\/wp-content\/uploads\/sites\/24\/2026\/08\/Claudeforce-300x168.png 300w, https:\/\/www.vtmarkets.com\/pt-latam\/wp-content\/uploads\/sites\/24\/2026\/08\/Claudeforce-1024x573.png 1024w, https:\/\/www.vtmarkets.com\/pt-latam\/wp-content\/uploads\/sites\/24\/2026\/08\/Claudeforce-768x430.png 768w, https:\/\/www.vtmarkets.com\/pt-latam\/wp-content\/uploads\/sites\/24\/2026\/08\/Claudeforce-500x280.png 500w, https:\/\/www.vtmarkets.com\/pt-latam\/wp-content\/uploads\/sites\/24\/2026\/08\/Claudeforce-400x224.png 400w, https:\/\/www.vtmarkets.com\/pt-latam\/wp-content\/uploads\/sites\/24\/2026\/08\/Claudeforce-350x196.png 350w, https:\/\/www.vtmarkets.com\/pt-latam\/wp-content\/uploads\/sites\/24\/2026\/08\/Claudeforce-200x112.png 200w\" sizes=\"auto, (max-width: 1250px) 100vw, 1250px\" \/><\/figure>\n\n\n<p class=\"wp-block-paragraph\">H\u00e1 dois anos, a Salesforce tenta responder a uma pergunta dif\u00edcil: a IA pode tornar o software tradicional menos valioso? Na quarta-feira, o mercado pareceu aceitar a resposta.<\/p>\n\n\n\n<script type=\"module\" src=\"https:\/\/widgets.tradingview-widget.com\/w\/en\/tv-ticker-tag.js\"><\/script>\n\n<tv-ticker-tag symbol=\"NYSE:CRM\"><\/tv-ticker-tag><br>\n\n\n\n<p class=\"wp-block-paragraph\">A empresa anunciou o <strong><a href=\"https:\/\/www.salesforce.com\/claudeforce\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Claudeforce<\/a><\/strong>, uma parceria ampliada com a Anthropic que coloca dados, fluxos de trabalho e controles de acesso (governan\u00e7a) da Salesforce dentro do Claude (chat de IA da Anthropic). A not\u00edcia impulsionou as a\u00e7\u00f5es da CRM no after-hours (negocia\u00e7\u00e3o estendida, fora do hor\u00e1rio regular) e mudou o foco: menos \u201ca IA vai desintermediar a Salesforce?\u201d e mais \u201ca Salesforce vai capturar valor na era da IA?\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O an\u00fancio veio junto do resultado do segundo trimestre, fazendo as a\u00e7\u00f5es da CRM subirem cerca de 14% no after-hours. Marc Benioff aproveitou o momento para rebater a tese de queda do SaaS (software vendido por assinatura, via nuvem), apelidada de \u201cSaaspocalypse\u201d, defendendo que agentes de IA (programas que executam tarefas por conta pr\u00f3pria) v\u00e3o ampliar, e n\u00e3o reduzir, o papel da Salesforce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O ponto mais relevante n\u00e3o foi a parceria em si, mas a dire\u00e7\u00e3o. A Salesforce n\u00e3o criou uma interface de IA concorrente. Ela entrou na interface de outra empresa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essa decis\u00e3o ataca uma das maiores d\u00favidas sobre empresas de software tradicional: <strong>se agentes de IA virarem o principal jeito de interagir com tecnologia, ainda importa \u201cser dono da tela\u201d (da interface)?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A aposta da Salesforce \u00e9 que n\u00e3o. Dados, fluxos de trabalho e governan\u00e7a continuam valiosos mesmo quando a tela \u00e9 de outra empresa. A tese faz sentido, mas ainda n\u00e3o est\u00e1 provada.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">O que o Claudeforce representa<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O Claudeforce estreia como um plugin (complemento) que conecta o Claude aos fluxos de trabalho da Salesforce. Ele oferece 37 habilidades prontas para vendas, permitindo rascunhar e-mails, atualizar registros (cadastros no CRM) e concluir a\u00e7\u00f5es diretamente no chat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A configura\u00e7\u00e3o prioriza controle corporativo. Administradores centralizam a autentica\u00e7\u00e3o (verifica\u00e7\u00e3o de identidade) e as permiss\u00f5es (o que cada usu\u00e1rio pode acessar), permitindo que vendedores usem fluxos aprovados sem ajustes individuais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A parceria tamb\u00e9m aproveita integra\u00e7\u00f5es j\u00e1 existentes. O Claude j\u00e1 opera no Agentforce, e Salesforce e Anthropic ampliaram a colabora\u00e7\u00e3o com integra\u00e7\u00f5es no Slack e com o Model Context Protocol (padr\u00e3o para dar ao modelo de IA acesso a contexto e ferramentas de forma controlada).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O produto n\u00e3o nasceu s\u00f3 como \u201cmovimento estrat\u00e9gico\u201d. A pr\u00f3pria equipe de vendas da Anthropic enfrentou dificuldades de fluxo de trabalho ao usar Salesforce via Claude, e isso virou a base para um produto mais amplo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A ado\u00e7\u00e3o de IA come\u00e7a a mudar como o software \u00e9 usado, e a Salesforce tenta se posicionar dentro dessa transi\u00e7\u00e3o. Veja como <a href=\"https:\/\/www.vtmarkets.com\/opinion\/the-new-tech-order-hedging-against-the-decline-of-legacy-software\/?utm_source=Opinion\" target=\"_blank\" rel=\"noopener\" title=\"\">softwares antigos (legados)<\/a>, <a href=\"https:\/\/www.vtmarkets.com\/opinion\/the-new-tech-order-hedging-against-the-decline-of-legacy-software\/?utm_source=Opinion\" target=\"_blank\" rel=\"noopener\" title=\"\">Shopify<\/a> e <a href=\"https:\/\/www.vtmarkets.com\/opinion\/the-new-tech-order-hedging-against-the-decline-of-legacy-software\/?utm_source=Opinion\" target=\"_blank\" rel=\"noopener\" title=\"\">Allbirds<\/a> entraram na corrida da IA.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A tens\u00e3o por tr\u00e1s da alta<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A Salesforce construiu o neg\u00f3cio em torno de ser o \u201clugar\u201d onde times de vendas trabalham. A preocupa\u00e7\u00e3o ao entrar em 2026 era que agentes de IA pudessem tornar essa interface menos importante, reduzindo o valor do modelo tradicional por usu\u00e1rio (per-seat, cobran\u00e7a por licen\u00e7a\/assento).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O Claudeforce aceita essa possibilidade e tenta se beneficiar dela.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se as pessoas passarem a usar a Salesforce via agentes de IA, e n\u00e3o pela pr\u00f3pria tela da Salesforce, a empresa argumenta que o uso da plataforma pode crescer porque dados, permiss\u00f5es e fluxos de trabalho continuam essenciais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A mudan\u00e7a estrat\u00e9gica \u00e9 direta:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Salesforce deixa de ser o \u201cdestino\u201d e tenta virar a infraestrutura por tr\u00e1s do destino.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isso cria oportunidade, mas muda a economia. Uma empresa que fornece a camada confi\u00e1vel de dados dentro de outra plataforma pode n\u00e3o ter o mesmo poder de pre\u00e7o (capacidade de cobrar mais) de quem controla a experi\u00eancia do cliente.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Por que a a\u00e7\u00e3o da CRM reagiu \u00e0 guinada para IA<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A Salesforce chegou ao balan\u00e7o com investidores menos focados em margem\/lucro e mais em saber se o crescimento voltaria. A a\u00e7\u00e3o tinha ca\u00eddo bastante das m\u00e1ximas com o aumento do receio de que a IA comprimisse a economia do SaaS.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Antes do resultado, a CRM negociava com desconto em rela\u00e7\u00e3o a outras empresas de software, refletindo incerteza sobre crescimento. <a href=\"https:\/\/investor.salesforce.com\/financials\/quarterly-results\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">O trimestre<\/a> deu motivo para reavaliar.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\">M\u00e9trica<\/td><td class=\"has-text-align-center\" data-align=\"center\">2\u00ba tri do ano fiscal 2027<\/td><\/tr><tr><td>Receita<\/td><td>US$ 11,35 bi, +11% na compara\u00e7\u00e3o anual<\/td><\/tr><tr><td>Lucro l\u00edquido<\/td><td>US$ 3,53 bi, +87% na compara\u00e7\u00e3o anual<\/td><\/tr><tr><td>Fluxo de caixa livre<\/td><td>US$ 1,10 bi, +81%<\/td><\/tr><tr><td>ARR do Agentforce<\/td><td>Acima de US$ 1,5 bi, +mais de 240% na compara\u00e7\u00e3o anual<\/td><\/tr><tr><td>Guidance de receita do ano fiscal 2027<\/td><td>Elevado para US$ 46,1 bi\u2013US$ 46,4 bi<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A a\u00e7\u00e3o estava 43% abaixo da m\u00e1xima hist\u00f3rica, com valor de mercado de US$ 171 bilh\u00f5es, e pre\u00e7o-alvo m\u00e9dio de analistas em US$ 252, contra cota\u00e7\u00e3o perto de US$ 209. O papel negociava a cerca de 14,8 vezes o lucro projetado (P\/L futuro, m\u00faltiplo que compara pre\u00e7o com lucro esperado) frente a uma m\u00e9dia do setor mais perto de 23.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O sinal mais forte n\u00e3o foi s\u00f3 o resultado acima do esperado. Foi a evid\u00eancia de que o uso de IA est\u00e1 aumentando.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Salesforce informou 7,0 bilh\u00f5es de Agentic Work Units entregues at\u00e9 agora (medida interna de \u201cunidades de trabalho\u201d realizadas por agentes), sendo 3,2 bilh\u00f5es apenas no segundo trimestre. O Slack tamb\u00e9m mostrou ado\u00e7\u00e3o mais forte: usu\u00e1rios do Slackbot cresceram mais de 150% na compara\u00e7\u00e3o trimestral (um trimestre contra o anterior).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Numa transi\u00e7\u00e3o para plataformas de IA, crescimento de uso importa porque a ado\u00e7\u00e3o costuma vir antes da monetiza\u00e7\u00e3o (quando isso vira receita de fato).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A alta n\u00e3o veio s\u00f3 da opera\u00e7\u00e3o<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A rea\u00e7\u00e3o do mercado destacou o lado positivo, mas alguns pontos exigem leitura mais atenta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A melhora reportada pela Salesforce incluiu fatores al\u00e9m do neg\u00f3cio principal:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>Lucro l\u00edquido:<\/strong> ganho de US$ 2,6 bilh\u00f5es com investimentos estrat\u00e9gicos (participa\u00e7\u00f5es financeiras), incluindo exposi\u00e7\u00e3o \u00e0 Anthropic, elevou o lucro \u201cde manchete\u201d<\/li>\n\n\n\n<li><strong>Guidance de EPS (lucro por a\u00e7\u00e3o):<\/strong> a alta reflete mais do que s\u00f3 melhora operacional<\/li>\n\n\n\n<li><strong>Balan\u00e7o:<\/strong> recompra de a\u00e7\u00f5es de US$ 25 bilh\u00f5es financiada por d\u00edvida aumentou a alavancagem (mais endividamento) e reduziu a expectativa de crescimento do fluxo de caixa livre<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">O trimestre ainda mostrou opera\u00e7\u00e3o saud\u00e1vel, com crescimento de receita e aumento do uso de IA. Mas o tamanho da melhora do lucro n\u00e3o deve ser lido apenas como transforma\u00e7\u00e3o do neg\u00f3cio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O que importa \u00e9 o valor de longo prazo da Salesforce: se a IA vai gerar uma economia operacional melhor (margens e capacidade de cobrar) \u2014 e n\u00e3o s\u00f3 n\u00fameros cont\u00e1beis mais fortes no curto prazo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">O custo de entrar na interface de outra empresa<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A Salesforce agora est\u00e1 numa posi\u00e7\u00e3o incomum.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ela \u00e9, ao mesmo tempo, grande investidora na Anthropic e parceira de distribui\u00e7\u00e3o da interface da Anthropic (ajuda a levar o Claude aos clientes).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isso traz benef\u00edcios claros. Fortalece a posi\u00e7\u00e3o de IA da Salesforce, d\u00e1 acesso a um ecossistema relevante de IA e permite que clientes usem novos fluxos de trabalho.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas tamb\u00e9m deixa claro o desafio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se interfaces de IA virarem \u201ccomoditizadas\u201d (parecidas entre si), a camada de dados e governan\u00e7a da Salesforce pode ganhar valor. Por\u00e9m, se o relacionamento com o cliente migrar para provedores de IA, a Salesforce pode perder controle sobre a experi\u00eancia que sustentava seu poder de pre\u00e7o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O sucesso dessa estrat\u00e9gia depende de a infraestrutura capturar valor suficiente quando a interface \u00e9 de outra empresa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sinais do pr\u00f3ximo passo da Salesforce<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A pr\u00f3xima fase depende de <a href=\"https:\/\/www.thestateofai.com\/news\/claudeforce-built-inside-anthropic\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">se a ado\u00e7\u00e3o de IA vai se traduzir em mais tra\u00e7\u00e3o no neg\u00f3cio<\/a> (mais demanda, vendas e renova\u00e7\u00e3o de contratos).<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>cRPO no 3\u00ba tri: \u00e9 a \u201cobriga\u00e7\u00e3o de performance remanescente\u201d do contrato (receita contratada ainda n\u00e3o reconhecida, ajustada), um indicador de demanda futura. A gest\u00e3o ligou a acelera\u00e7\u00e3o do 2\u00ba semestre a esse n\u00famero.<\/li>\n\n\n\n<li>Composi\u00e7\u00e3o do ARR do Agentforce: ARR \u00e9 receita recorrente anual (quanto a empresa espera receber por ano com assinaturas). A partir deste trimestre, o n\u00famero inclui Slackbot e Headless 360 (uso sem interface pr\u00f3pria, via integra\u00e7\u00f5es). Crescer por mudan\u00e7a de defini\u00e7\u00e3o n\u00e3o \u00e9 o mesmo que crescer por ado\u00e7\u00e3o real.<\/li>\n\n\n\n<li>Impacto no balan\u00e7o: define se retorno de capital (recompra\/dividendos) reduz flexibilidade futura<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">O mercado tamb\u00e9m vai observar se o movimento p\u00f3s-balan\u00e7o se sustenta depois do \u201crepricing\u201d inicial (reprecifica\u00e7\u00e3o r\u00e1pida do ativo). Um salto grande costuma deslocar o foco do an\u00fancio para a capacidade de cumprir as novas expectativas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">O mercado vai avaliar a pr\u00f3xima fase<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A Salesforce deu uma resposta cr\u00edvel a uma grande preocupa\u00e7\u00e3o: a IA n\u00e3o necessariamente torna empresas de SaaS irrelevantes. Ao colocar dados, fluxos de trabalho e governan\u00e7a dentro do Claude, a empresa indica que seu valor pode ir al\u00e9m da interface tradicional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O desafio que sobra \u00e9 econ\u00f4mico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A empresa ainda precisa provar que ser a camada confi\u00e1vel por tr\u00e1s de agentes de IA pode gerar valor duradouro compar\u00e1vel a controlar o fluxo de trabalho na pr\u00f3pria interface. O trimestre mostrou ado\u00e7\u00e3o mais forte e volta de confian\u00e7a, mas tamb\u00e9m teve ganhos com investimentos, maior alavancagem e expectativa de acelera\u00e7\u00e3o \u00e0 frente.<\/p>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Toque para ver o resumo do trader<\/summary>\n<p class=\"wp-block-paragraph\"><br><strong>O que \u00e9 o Claudeforce e por que ele importa para a Salesforce?<\/strong> <br>O Claudeforce \u00e9 a integra\u00e7\u00e3o entre Salesforce e Anthropic que leva dados, fluxos de trabalho e permiss\u00f5es da Salesforce para dentro do Claude, permitindo que usu\u00e1rios concluam tarefas de vendas com IA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Por que as a\u00e7\u00f5es da Salesforce subiram ap\u00f3s o an\u00fancio do Claudeforce?<\/strong> <br>Investidores viram a parceria como sinal de que a Salesforce pode se beneficiar da ado\u00e7\u00e3o de IA, em vez de ser \u201catropelada\u201d por ela.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>O Claudeforce elimina a amea\u00e7a da IA para a Salesforce?<\/strong> <br>Ele reduz o medo de a IA diminuir o valor da interface tradicional de software, mas a Salesforce ainda precisa provar a economia de longo prazo dessa mudan\u00e7a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>O que os investidores acompanham ap\u00f3s o \u00faltimo balan\u00e7o da Salesforce?<\/strong> <br>O mercado olha a ado\u00e7\u00e3o de IA, a qualidade do ARR do Agentforce (receita recorrente anual), o crescimento do cRPO (receita contratada futura ajustada) e se a melhora do resultado vira crescimento operacional sustent\u00e1vel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Qual \u00e9 o maior risco da estrat\u00e9gia de IA da Salesforce?<\/strong> <br>O desafio \u00e9 capturar valor suficiente enquanto as interfaces de IA ganham peso, sem perder o poder de pre\u00e7o do modelo tradicional de software por assinatura.<\/p>\n<\/details>\n\n\n\n\n<p class=\"wp-block-paragraph\"><b>Comece a negociar agora \u2014 clique <a href=\"https:\/\/www.vtmarkets.com\/pt-latam\/trade-now\/\">aqui<\/a> para criar a sua conta real da VT Markets.<\/b>\n\n<\/p>","protected":false},"excerpt":{"rendered":"<p>Salesforce surpreende ao levar CRM para dentro do Claude: o Claudeforce reposiciona a empresa como infraestrutura de dados e governan\u00e7a na era da IA. A a\u00e7\u00e3o disparou 14%, mas o desafio \u00e9 monetizar.<\/p>\n","protected":false},"author":87,"featured_media":52696,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-52697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opinion"],"acf":{"acf_article_selection_author":null},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Salesforce surpreende ao levar CRM para dentro do Claude: o Claudeforce reposiciona a empresa como infraestrutura de dados e governan\u00e7a na era da IA. 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