The British Pound experiences a strong increase against the US Dollar, reaching a three-year peak.

    by VT Markets
    /
    May 24, 2025

    The British Pound (GBP) sharply appreciates against the US Dollar (USD), reaching its peak in three years. On Friday, GBP/USD surpasses 1.3500, trading around 1.3538, and recording an increase of nearly 0.80% during the American session.

    This rise is driven by the weaker US Dollar and surprising strength in the UK’s Retail Sales data. During European trading hours, the Pound (GBP) advances after outperforming following the strong UK Retail Sales figures for April.

    Asian Trading Session Impact

    Earlier on Friday, GBP/USD gains about a quarter of a percent in Asian trading hours, reaching around 1.3450. The increase is supported by better-than-expected UK Consumer Confidence Index data from GfK.

    Traders anticipate UK Retail Sales figures, despite expecting a decline for the third consecutive month in April. Markets and instruments mentioned are intended for informational use only and do not constitute recommendations. All investments carry risks, and it is essential for individuals to conduct thorough research.

    We have seen the pound’s aggressive shift upwards, reaching levels not observed in close to three years. By the end of Friday’s New York session, it had breached the 1.3500 mark against the dollar, briefly touching 1.3538—a move that was not only swift but caught many off-guard. The primary causes were twofold: pronounced dollar weakness and an unexpectedly resilient UK retail sector.

    Now, to unpack the logic behind the movement. The dollar has shown noticeable softness, likely because markets are stepping back from aggressive bets on further Federal Reserve tightening. Inflation data in the United States hasn’t provided consistent support for another hike. That has taken some demand out of the dollar. At the same time, the UK posted a solid uptick in retail activity, with April’s figures doing better than anybody reasonably predicted. Add to that the rebound in consumer sentiment based on the GfK report, and the pound’s momentum makes a fair amount of sense.

    Derivatives And Positioning

    Earlier in the Asia and London sessions on Friday, preliminary gains were already setting the tone. Sterling nudged up steadily before the bulk of the US volumes came through. GfK’s Consumer Confidence Index rose when many forecast another dip due to ongoing concerns with inflationary pressures and mortgage load increases. The improvement has built confidence among traders that perhaps consumers in the UK are weathering cost pressures more effectively than the data had signalled before.

    This puts those of us active in derivatives in an interesting position. Cable’s climb has not simply been about sterling strength but also dollar softness, and differentiating the root driver has started to matter for positioning. If one takes the dollar view as the dominant force, broader DXY-based flows could shape this pair going forward. But if UK retail figures continue this rhythm—with any validation next week in labour or inflation data—then that points to domestic strength for the pound a little longer than what had been assumed.

    From where we sit, short-dated volatility now looks underpriced, especially with the data calendar not letting up. Directional plays based on upcoming CPI prints or rate-setting commentary may still carry value. The three-year high reached on Friday wasn’t technical resistance; it was simply a psychological barrier surpassed during dynamic market conditions. We should be aware that liquidity next week might exaggerate movements further. Price action heading into Wednesday’s BOE statement chatter will matter even more now than usual.

    It’s also worth acknowledging how sentiment swung this week. A lot of positioning had tilted the other way in the run-up to Friday. That created the perfect setup for a short-covering burst once the economic data diverged from what markets assumed. If that shift in tone sticks, monthly options connected with the pound should see more action corrected toward higher deltas.

    This does mean we must monitor softer UK macro releases closely as well. A surprise reversal in consumer behaviour or PMI deterioration could negate this entire burst. For now, flows have turned supportive post-retail, but sentiment hinges on how pricing power and employment hold up.

    Altogether, recent market action has been driven by concrete data—retail and confidence levels, not abstract macro interpretation. That creates a cleaner trigger system around upcoming prints. Traders with exposure will likely focus on rebalancing after a week that shot sterling higher than models anticipated. Market reactions to surprise UK resilience have not been subtle, so we shouldn’t expect gradual moves from here either.

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