Japan’s PMI indicates recovery signs, yet businesses remain cautious amidst fragile demand conditions and uncertainties

    by VT Markets
    /
    Jun 23, 2025

    Japan’s private sector showed further recovery in June, with the flash composite PMI increasing to 51.4 from 50.2 in May. This growth was driven by stronger services activity and a renewed rise in manufacturing output.

    Despite this, demand conditions remained fragile, with only modest growth in new business. Weaker overseas demand, partly due to U.S. tariffs and global trade uncertainty, continued to affect exports.

    Company Sentiment And Positives

    Companies were cautious about the future, with sentiment remaining close to post-pandemic lows. However, there were some positives: input cost inflation fell to its lowest point in 15 months, and employment rose at its fastest rate in nearly a year.

    The initial figures shown in June tell us one simple thing: there’s some resilience returning. The composite PMI moving from 50.2 to 51.4 may look like a small shift, but given the context of the past eighteen months, it’s not immaterial. What pushed the improvement was a noticeable uptick in services and a return to output growth in manufacturing—two segments that had been dragging against one another for much of the preceding quarter.

    Still, although output levels climbed, overall demand hasn’t followed with full enthusiasm. New business expansion was quiet, even subdued, and that reveals customers—both at home and abroad—are still unsure. Exports especially are under pressure. International headwinds from higher import taxes and muddled global trading rules are keeping foreign orders at bay. When that’s happening, it doesn’t take much to notice a knock-on effect on wider industrial planning.


    Future expectations haven’t recovered to anything like pre-2020 levels either. Optimism remains low. One might even say hesitant. Business sentiment is generally weighed down by the international picture more than domestic worries—though that’s only marginal. The truth is companies, whether small firms or larger manufacturers, are thinking twice before expanding or committing to fresh investment.

    Indicators And Implications

    However, not every indicator is neutral or flat. There was a clear pullback in input cost inflation, now at its softest since early last year. This offers some breathing space, particularly for sectors heavily reliant on imported energy or raw materials. It also gives companies room to steady pricing decisions, without needing to pass higher costs onto customers straight away. At the same time, workforce expansion gained pace. Job creation marked its fastest growth for nearly a year, indicating at least some confidence that order flows will not deteriorate in the near term.

    This is precisely where it gets interesting for us. The data shows a picture that’s not moving in one direction. There’s neither a clear stretch forward nor a firm drop off. But it’s the patchiness of the improvement—and where it occurs—that matters most.

    Now, considering how output has picked up but directional demand still carries hesitation, it may be reasonable to assume there’s a floor forming under activity. But it’s equally fair to believe there won’t be much of a ceiling either—especially while global trade risks and sentiment indicators trade in narrow ranges. That gives us a frame to think about potential short-term moves.

    Employment expansion helps ease concerns about abrupt declines, yet it also means expectations for earnings and consumption could lift moderately in pockets. Cost pressure relief may slow inflation over time, and this impacts rate assumptions. It could mean we get firmer anchoring in the yen, particularly if external policy divergence widens between Tokyo and the other majors.

    For positioning, this lends itself to moderate directional exposure towards output-sensitive segments, though hedged by instruments that protect against downside lulls in demand. We’d avoid treating early-stage output growth as automatic confirmation of a broader trend. The inconsistencies through segments—especially exports—suggest it’s not all moving together in one cycle yet.

    It’s also worth remembering the base effect from last year’s weaker readings—it raises the bar for interpreting month-to-month progression. A modest PMI gain like we’ve just seen can look more meaningful on paper than it feels to supply managers on the ground.

    There’s some room for short-duration trades if inflation expectations follow the slower input cost trend. Especially on the curve front, if employment strength leads to a modest pick-up in domestic consumption, that could tighten yield gaps further. In such cases, strategic calendar spreads might benefit from mismatched expectations over central bank reactions.

    That said, it’s not time yet to venture into high-beta exposure with any great conviction. The softness in new orders and lingering uncertainty over foreign demand still cast a long shadow, suggesting responses should favour nimbleness over commitment.

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