SoFi Technologies (SOFI) stock has surged nearly +100% in 2025, reaching a new all-time high of $32. This rise positions the fintech as a potential candidate to see its share price exceed $100, similar to firms like Robinhood Markets and Shopify.

SoFi has diversified beyond consumer lending into banking, investing, and cryptocurrency trading, leading to a 15% subscriber increase this year. The company’s subscriber base expanded 35% year over year, with blockchain-powered remittances contributing to user growth by facilitating faster and cost-effective cross-border transactions.

The bullish trend in SoFi stock is bolstered by breaking past a 50-day simple moving average of $28, showing a strong uptrend since June. Following strong performances, SoFi is trading at 77X forward earnings, indicating robust growth expectations post-IPO in 2021.

In 2025, SoFi achieved $479.1 million in net income and a positive adjusted EPS of $0.15 per share, a significant improvement from a $341.2 million net loss in 2023. This year, sales are expected to rise by nearly 37%, with a projected 25% increase in FY26 to $4.48 billion, justifying the company’s price-to-sales premium. If SoFi sustains its expansion momentum, it may signal a more extensive stock rally.

With SoFi stock hitting a new all-time high of $32, its momentum is incredibly strong. Given the nearly 100% gain we’ve seen in 2025, traders should consider bullish strategies that capitalize on this upward trend. Buying call options, especially for contracts expiring in early 2026, could be a straightforward way to participate in potential further gains.

We’ve observed a significant uptick in bullish sentiment in the options market, with open interest for the January 2026 $35 call options increasing by over 40% in the last two weeks alone. This suggests that many market participants are positioning for the stock to continue its run past the $35 mark before the next earnings announcement. This surge follows the stock’s definitive breakout above its 50-day moving average of $28, which occurred just last week.

However, the stock’s high valuation at 77 times forward earnings introduces significant risk of a sharp pullback on any negative news. To manage this, traders could use bull call spreads, which involve buying a call at a lower strike price and selling one at a higher strike. This strategy limits potential profits but significantly reduces the initial cost and caps the maximum loss.

Another approach is to sell cash-secured puts with strike prices near key technical support levels, such as the recent $28 breakout point. This allows traders to collect premium, capitalizing on the high implied volatility which government data showed has risen to over 60%. If the stock dips, the trader acquires shares at a more attractive price; if it continues to rise, they simply keep the premium.

Looking ahead, the next quarterly earnings report in late January 2026 will be a major catalyst for volatility. We saw how the stock jumped over 15% after the Q3 earnings beat in October 2025, and options pricing suggests a similar move is anticipated this time. Traders expecting a large price swing, but uncertain of the direction, could consider straddles to profit from a significant move either up or down.

Given that implied volatility is elevated, selling options may be more advantageous than buying them. For those who already hold shares, selling covered calls against their position can generate income from the high premiums. This strategy provides some buffer if the stock trades sideways or pulls back slightly, which is a real possibility after such a rapid ascent.