In the UK, consumer confidence declines due to tax concerns, worsening economic sentiment and savings intentions

by VT Markets
/
Sep 18, 2025

UK consumer confidence declined in September, with the GfK index dropping to -19 from -17 in August, falling short of the -18 forecast by a Reuters poll. All five measures of consumer confidence saw declines, and a separate measure of savings intentions also experienced a sharp drop.

Economic Sentiment and Tax Implications

Economic sentiment regarding the future remains weak at -32. The anticipation of tax increases in Finance Minister Rachel Reeves’ November budget may further reduce confidence. Reeves plans to raise taxes on November 26 to maintain budget targets, following an increase in employer social security contributions last year.

The softer confidence levels and anticipated fiscal tightening put pressure on the pound. Weaker sentiment suggests a cautious approach by the Bank of England, with slight support for bonds (gilts). For equities, sectors focused on consumer spending could face challenges if tax hikes lead to reduced consumer expenditure.

With UK consumer confidence slipping and weak economic sentiment, we should consider positioning for further downside in the British pound. Recent August retail sales figures showed a 0.8% month-on-month drop, confirming this trend and suggesting the Bank of England will remain cautious on rates. Traders could look at buying GBP/USD put options with expiries after the November 26 budget to hedge against a drop spurred by tax hikes.

The expectation for a cautious Bank of England, reinforced by recent dovish comments from an MPC member, provides modest support for UK government bonds. We could anticipate gilt prices rising as the market prices out any near-term rate hikes. A straightforward trade would be to buy long-dated gilt futures, anticipating that weakening economic data will push yields lower.

Market Volatility and Trading Strategies

The upcoming budget is a major source of uncertainty, and we only have to look back to the market chaos following the mini-budget in September 2022 to see how fiscal events can spark massive volatility. To prepare for this, traders should consider buying options on the FTSE 100 Volatility Index (VFTSE) or establishing straddles on the FTSE 100 itself. This strategy would profit from a large market move in either direction following the finance minister’s announcements.

Given the direct threat to household spending, consumer-facing sectors appear particularly vulnerable. Data from the Society of Motor Manufacturers and Traders already shows a recent dip in new car sales, a key discretionary indicator. We should look at buying put options on major UK retail and hospitality ETFs or individual stocks, or consider a pair trade that is long defensive sectors like utilities and short consumer discretionary stocks.

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