China announces final decision on EU brandy, imposing duties reaching 34.9% over five years

    by VT Markets
    /
    Jul 4, 2025

    China is refraining from endorsing a recent tentative agreement with French cognac producers. The disagreement arises due to China’s intention to link the cognac agreement with ongoing discussions about electric vehicle (EV) tariffs.

    Starting 5 July, China plans to impose duties on certain imports for a duration of five years. However, there will be exceptions to these duties. China’s terms suggest that some imports may be exempt from tariffs if they meet specific conditions. It appears these conditions relate to actions the European Union might take concerning EV tariffs imposed on China.

    Trade Matters Intertwined

    That China has paused its endorsement of the draft arrangement with French cognac makers sends a clear message: trade matters are no longer developing in isolation. The hold-up signals a tactical shift—one where different sectors are intentionally tied together in a broader response to Western trade measures. Those in the spirits industry find themselves in the middle, yet it’s not their volumes, but their symbolism, that may hold weight.

    Beijing’s strategy is now visibly reactive. Talks over electric vehicles have provided the opening. The targeted tariffs expected to start on 5 July—lasting five years—are no small gesture. They’re timed, assigned to precise goods, and structured for flexibility. Not everything will be affected in the same way. There’s an opening here. Exemptions have been deliberately included. Though limited, they suggest a narrow gate remains open. This gate hinges on regulatory movement from Brussels on how Chinese electric cars are currently handled.

    For us observing from the derivatives market, this means there’s suddenly more to model than product flows and domestic demand. Political reciprocity adds another axis. Leaning too heavily on historical correlations while these trade measures shift could risk substantial mispricing. What used to be assumptions around consistent duty frameworks might now require week-by-week reassessment.


    Impact on Market Structures

    Tariffs that touch consumer items like cognac, which are deeply associated with national branding, haven’t traditionally moved wider market structures in futures pricing; that might no longer hold true. We are not simply looking at costs being passed down supply chains. Instead, watch for hedging activity to spike in areas that seem, on the surface, to have little to do with transportation or vehicle electrification.

    By delaying the endorsement, China hasn’t just postponed a drinks accord—it’s introduced a pause in regulatory assumption. That pause changes the expected flow of confidence in forward trading. Reduced certainty in trade relationships often translates to wider basis spreads, particularly where policy pressure signals may come in clusters rather than clear announcements.

    Tariff expectations should now be reviewed daily, not quarterly. Any strategies relying on equilibrium pricing in euro-area consumer goods or raw inputs into affected manufacturing sectors must be adjusted. Even momentary ambiguity in tariff exemption rules will increase the risk of directional misalignment. This does not suggest a one-directional pricing spiral, but rather higher volatility around previous breakpoints. More aggressive identification of implied tariff edges will be needed in short-term contracts.

    We should be preparing ahead of 5 July. That date stands not only as a start point for duties but as a deadline for new conditions to be mapped into predictive pricing tools. Those using linear models will need to make space for conditional logic based on EU Commission behaviour.

    There’s also the weight of precedent. Linking duty decisions across unrelated sectors is an approach that could be reused. Pricing policy risk now requires embedded evaluation of regulatory bargaining. No assumptions should be made about historical trade independence between categories.

    Tariff terms are no longer static. Each news release from Beijing or Brussels must now be evaluated for its potential to interrupt hedging bandwidth. The market’s earlier insulation from these diplomatic moves appears to be eroding. That erosion, while subtle, brings price dislocation risks that models must start overweighting—not only in logical sectors but also in formally low-volatility goods that sit near these discretionary exemptions.


    Ultimately, proximity to upcoming policy decisions is taking root as a pricing input. Current trades must stretch beyond value-chain logic; they’re now forced to account for diplomatic linkages between alcohol and alternative energy.

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