Unilever PLC, responsible for brands like Dove and Ben & Jerry’s, is currently navigating a critical market moment. The stock experienced a decline from the $71 range to test a support level at $61, which has held firm throughout 2024 and 2025. Recently, the stock rebounded to around $64.78, raising questions about the sustainability of this recovery.<\/p>\n
The $61 level has served as a psychological barrier for nearly two years. In March 2024 and December 2024, it resisted further decline with strong buyer intervention. December 2025 witnessed another test with a subsequent sharp rebound. Such repeated defence of this level suggests a strong market sentiment and ongoing buying interest.<\/p>\n
Unilever’s recent bounce from its lows was notable, gaining about $3-4 above the $61 level. This rebound was decisive, hinting at potential momentum for a reversal, provided support at $61 remains intact. If the stock maintains support above $64, targets could rise to the $68-70 range. However, a breakdown below $61 could lead to further declines towards the $58-59 zone, marking a potential shift in market sentiment.<\/p>\n
Ultimately, Unilever faces a pivotal juncture, with the market poised to decide its next direction. The $61 support will be crucial in shaping future price actions.<\/p>\n
Given the recent sharp bounce off the $61 support level, we must consider the macro-economic pressures that caused the drop in the first place. The November 2025 CPI data released last week showed a surprise uptick in core inflation, which explains the market\u2019s concern over consumer staple margins. This recent price action around $64.78 suggests the market is now weighing whether Unilever can maintain pricing power.<\/p>\n
For those bullish on Unilever holding this line, buying January 2026 call options with strike prices around $65 or $66 looks attractive. This allows us to participate in a potential rally toward the $68-70 resistance zone while defining our maximum risk to the premium paid. Management\u2019s statement yesterday reaffirming full-year 2025 guidance adds a fundamental reason to believe this bounce has strength.<\/p>\n
Conversely, if we suspect this is a dead-cat bounce, buying put options is the direct play. The lackluster Black Friday spending data for 2025, which showed flat year-over-year growth, supports the thesis that the consumer is weakening. A failure to hold above $64 this week would be a signal to consider February 2026 puts, targeting a break below the crucial $61 support.<\/p>\n
Implied volatility is likely elevated around this pivotal price point, making selling options a viable strategy for some. We could sell out-of-the-money put credit spreads with a short strike below $61, a trade that profits if the stock simply stays above that key support level through expiration. This strategy benefits from both time decay and the stock holding its ground.<\/p>\n
We have to remember the pressure from Nelson Peltz\u2019s Trian Partners back in 2023, which forced a focus on operational efficiency that the market still expects today. Any bullish options position should be structured with a clear exit plan if Unilever closes below $61 on heavy volume. That level is the undisputed line in the sand for our entire thesis.<\/p>\n","protected":false},"excerpt":{"rendered":"
Unilever’s stock rebounds from strong $61 support; future hinges on sustaining momentum above critical levels.<\/p>\n","protected":false},"author":62,"featured_media":0,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59],"tags":[],"class_list":["post-36520","post","type-post","status-publish","format-standard","hentry","category-live-updates"],"acf":{"acf_article_selection_author":null},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.vtmarkets.com\/en-ca\/wp-json\/wp\/v2\/posts\/36520","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vtmarkets.com\/en-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vtmarkets.com\/en-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vtmarkets.com\/en-ca\/wp-json\/wp\/v2\/users\/62"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vtmarkets.com\/en-ca\/wp-json\/wp\/v2\/comments?post=36520"}],"version-history":[{"count":0,"href":"https:\/\/www.vtmarkets.com\/en-ca\/wp-json\/wp\/v2\/posts\/36520\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.vtmarkets.com\/en-ca\/wp-json\/wp\/v2\/media?parent=36520"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vtmarkets.com\/en-ca\/wp-json\/wp\/v2\/categories?post=36520"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vtmarkets.com\/en-ca\/wp-json\/wp\/v2\/tags?post=36520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}