The Trade Desk (TTD) is a programmatic advertising technology platform used to buy digital ad space across the open internet. Its share price peaked near $56 in October 2025 and then moved into a steady downtrend.
A descending trendline from the October 2025 high has acted as resistance on repeated rallies. That trendline now meets the current price area around $23–$24.
Support has formed at $21.10, where the price stabilised in early February. From there, it rose towards $32–$33 before falling back again.
A key point is whether the price can deliver a confirmed daily close above the descending trendline. If that happens, the next area to watch is $28–$30.
If the price fails to close above the trendline, attention returns to the $21.10 support level. The support has already been tested once, and another test would raise the chance of a break.
While the trendline remains intact, the downtrend continues.
We remember watching that downtrend from the October 2025 highs, which pinned the price down around $23. That key support at $21.10 was tested, and as we feared, it eventually gave way under pressure. The sellers clearly won that battle, breaking the stock down to a new low near $18 last month.
The breakdown was confirmed following the Q4 earnings release in February, which showed revenue growth slowing to just 18% year-over-year, missing the street’s expectations. This is being tied to recent government reports showing a 0.5% contraction in retail sales, signaling a broader pullback in advertising budgets. The stock is now attempting to stabilize around the $20 mark, well below its old support.
For traders who believe this weakness will continue, buying puts with strike prices around $18 or $17 offers a clear way to play further downside toward the recent lows. Selling out-of-the-money call spreads, like the April $22/$24 spread, is another option to collect premium while betting that the old $21.10 support level now acts as firm resistance. This strategy benefits from both a drop in price and the passage of time.
If we believe the selling is exhausted and a new range is forming between $18 and $21, selling cash-secured puts below the recent low, perhaps at the $17.50 strike, could be a way to generate income. This approach expresses a view that the stock will not make new lows in the coming weeks. A more aggressive bullish play would involve buying call debit spreads to define risk, targeting a potential rebound toward that broken $21.10 level.
