After hitting a record $93.90, silver price fell to approximately $89.40 due to declining demand

by VT Markets
/
Jan 15, 2026

Silver prices dropped below $89.50 after reaching a new high of $93.90, due to diminishing safe-haven demand. The decline followed eased geopolitical worries and US President Trump stating no mass executions in Iran were anticipated.

The grey metal also faced pressure from a stronger-than-expected US PPI and Retail Sales report, which suggested the Federal Reserve might maintain current interest rates. Additionally, Trump’s decision to avoid new tariffs on critical minerals eased trade tensions, impacting demand for Silver.

Retail Sales in the US increased by 0.6% to $735.9 billion in November, exceeding expectations of a 0.4% rise. Consumer prices also rose, affecting Silver’s non-interest-bearing appeal. The Federal Reserve Chair Jerome Powell criticised the administration’s actions, concerned over potential pressure for easier monetary policy.

Silver investment remains attractive due to its historical value, potential as a hedge, and factors like inflation or geopolitical instability. Its industrial demand, particularly in electronics and solar energy, can cause price fluctuations, alongside influences from Gold prices. The Gold/Silver ratio aids in assessing the relative valuation of these metals.

We saw silver prices pull back from the record high of $93.90 late last year as geopolitical fears surrounding Iran subsided and the Trump administration held off on new mineral tariffs. This fade in safe-haven demand has continued into the new year, with the price now consolidating around the $85.00 mark. The extreme volatility we witnessed in the fourth quarter of 2025 has noticeably decreased.

The strong US economic data from last November, like the hot PPI and retail sales figures, has been confirmed by more recent numbers. December’s Consumer Price Index (CPI) came in at a stubborn 2.8%, reinforcing the Federal Reserve’s position to keep interest rates on hold through the first quarter of this year. This environment of high rates and a strong dollar continues to be a headwind for non-yielding assets like silver.

For derivative traders, the drop in implied volatility from the highs of late 2025 presents an opportunity to sell premium on silver options. With the price in a more defined range, strategies like writing covered calls against existing long positions or selling cash-secured puts below key support levels could generate income. The market is no longer pricing in the dramatic daily swings we saw last year.

However, the long-term industrial demand story remains incredibly strong, providing a solid floor for prices. Recent reports from the International Energy Agency project a 15% increase in global solar panel installations for 2026, a trend that heavily relies on silver as a key component. This suggests that buying long-dated call options to gain exposure to this underlying demand could be a prudent strategy for the months ahead.

We should also watch the gold-to-silver ratio, which has widened back to 68:1 after tightening significantly during silver’s spike last year. Historically, a ratio above 70 has often signaled that silver is undervalued relative to gold. This may present a relative value opportunity for traders to go long silver and short gold futures to bet on the ratio narrowing again.

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