Against major currencies, the Pound weakened as UK Retail Sales and PMI showed modest gains

by VT Markets
/
Jul 25, 2025

The Pound Sterling experienced a decline against major currencies due to slower-than-expected growth in UK Retail Sales. Retail Sales rose 0.9% month-over-month and 1.7% year-on-year, both falling short of estimates. Despite good sales in automotive fuel and department stores, non-food store sales dropped considerably.

The UK has entered into a free trade deal with India, offering opportunities in sectors like liquor, textiles, and automobiles. In contrast, a slowdown in the UK’s private sector due to global trade uncertainty may continue to impact the currency negatively. The Composite PMI for July was 51.0, below the forecast.

Expected Us Eu Trade Agreement

The US is expected to announce a trade agreement with the EU, impacting the US Dollar positively, as it strengthens its ties with key trading partners. The market awaits key US data releases and the Fed’s upcoming monetary policy decision. The Fed is anticipated to maintain interest rates within the 4.25%-4.50% range, with future statements closely watched for indications on interest rates and inflation.

US Durable Goods Orders for June are anticipated to have decreased by 10.8%. The scenario also involves looking at the support and resistance levels of the GBP/USD pair as it trades below certain key technical indicators. The economic context includes potential shifts in US monetary policy, such as quantitative easing or tightening, which directly influence the dollar’s value.

Given the conflicting economic signals, we believe traders should anticipate continued pressure on the Pound Sterling. The UK’s private sector growth recently slowed to a three-month low, with the S&P Global/CIPS Flash Composite PMI for June coming in at 51.7, reinforcing concerns about a cooling economy. This suggests we should consider derivative positions that could benefit from a decline or stagnation in the currency’s value.

However, we must also note that recent official data showed UK retail sales volumes jumping by a strong 2.9% in May, defying the slowdown narrative presented in earlier reports. This underlying consumer resilience could create short-term volatility and punish overly bearish bets. Therefore, any bearish strategies on the pound should be structured with defined risk.

Watchful Eye On The Federal Reserves’ Policy

Across the Atlantic, the focus remains squarely on the Federal Reserve’s upcoming policy decisions. With interest rates currently at a two-decade high of 5.25%-5.50%, the market has fully priced in that the central bank will hold rates steady in the near term. We are watching for any change in tone regarding the timing of potential future rate cuts, as this will be the primary driver of the US Dollar.

Recent American economic data, such as the modest 0.1% increase in durable goods orders for May, paints a picture of a resilient but no longer overheating economy. Historically, periods where the US central bank maintains a hawkish stance while others contemplate easing have been supportive of the dollar. This context strengthens the case for strategies favoring the greenback over sterling.

The GBP/USD currency pair is currently trading indecisively around its 50-day moving average, signaling a lack of clear directional momentum. This technical picture, combined with the mixed economic data from both countries, makes aggressive directional trades risky. We feel that option strategies designed to profit from a slow decline or range-bound price action, rather than a sharp drop, are the most sensible approach in the coming weeks.

Create your live VT Markets account and start trading now.

see more

Back To Top
server

Hello there 👋

How can I help you?

Chat with our team instantly

Live Chat

Start a live conversation through...

  • Telegram
    hold On hold
  • Coming Soon...

Hello there 👋

How can I help you?

telegram

Scan the QR code with your smartphone to start a chat with us, or click here.

Don’t have the Telegram App or Desktop installed? Use Web Telegram instead.

QR code