{"id":56877,"date":"2026-08-20T02:33:57","date_gmt":"2026-08-20T02:33:57","guid":{"rendered":"https:\/\/www.vtmarkets.com\/en-asia\/uncategorized\/q4-revenue-of-nike-falls-following-decrease-in-north-american-footwear-sales\/"},"modified":"2026-08-20T02:33:57","modified_gmt":"2026-08-20T02:33:57","slug":"q4-revenue-of-nike-falls-following-decrease-in-north-american-footwear-sales","status":"publish","type":"post","link":"https:\/\/www.vtmarkets.com\/en-asia\/analysis\/q4-revenue-of-nike-falls-following-decrease-in-north-american-footwear-sales\/","title":{"rendered":"Q4 revenue of Nike falls following decrease in North American footwear sales\u00a0"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Key points:<\/strong>\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The net profit of Nike for the quarter ended May 31 exceeded expectations by 15.11%.\u00a0<\/li>\n\n\n\n<li>Revenue fell 1.7% to $12.61 billion, missing the expected $12.86 billion.\u00a0<\/li>\n\n\n\n<li>Footwear sales in North America dropped 6% to $3.59 billion, contributing to a 1% decline in the market as a whole.\u00a0<\/li>\n\n\n\n<li>Direct revenue decreased by 8% to $5.1 billion, while wholesale revenue increased by 5% to $7.1 billion.\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\" \/>\n\n\n\n<p class=\"wp-block-paragraph\">The latest financial results of Nike (Symbol: NKE) revealed a challenging quarter marked by a decline in revenue and significant drops in sales within its key North American footwear market. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The stock price fell 5.5% in post-market trading, reaching $89.00 per share, and has declined 14% since the beginning of the year. This makes Nike one exception to the Dow Jones Industrial Average which outperforms other US stock indices.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Related article: <a href=\"https:\/\/www.vtmarkets.com\/analysis\/dow-jones-outperforms-as-tech-stocks-slump-alongside-broad-market-selloff\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dow Jones outperforms as tech stocks slump alongside broad market selloff<\/a>\u00a0<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Despite a better-than-expected net profit of $1.5 billion for the quarter, Nike experienced a notable 1.7% drop in overall revenue to $12.61 billion. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This decline illustrates the challenges the company faces in maintaining its market position as it faces strong competition and changing consumer preferences. The drop in direct revenue by 8% further emphasises the need for Nike to reassess its direct-to-consumer strategies.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.vtmarkets.com\/wp-content\/uploads\/2024\/06\/Image-15-1024x509.png\" alt=\"Chart showing Nike (NKE) stock with a trend of 0.48%, opening at 93.63 and closing at 94.08. The chart highlights a 30-minute interval, showing recent price movements with a high of 94.67 and a low of 93.30. This image is hosted at VT Markets, a forex CFDs brokerage, for the article titled 'Q4 revenue of Nike falls following decrease in North American footwear sales.' The stock price fell 5.5% in post-market trading, reaching $89.00 per share, and has declined 14% since the beginning of the year, contrasting with the Dow Jones Industrial Average's performance\" class=\"wp-image-13950\" style=\"width:1450px;height:auto\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><em>The image above shows the dip in Nike stock price, as observed on the <a href=\"https:\/\/vtmarketsapp.onelink.me\/CD7D\/240525WA\" target=\"_blank\" rel=\"noreferrer noopener\">VT Markets app<\/a>.\u00a0<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\"><strong>Footwear sales decline in a competitive landscape<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The significant 6% decline in North American footwear sales to $3.59 billion is particularly concerning, given that North America is a crucial market for Nike. The overall 1% market decline in the region underscores broader market challenges and intensified competition from rival brands. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This drop suggests that consumers might be shifting preferences or that the current offerings of Nike are not meeting market expectations.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Nike reported lower revenue in the latest quarter after seeing a significant drop in sales in its key footwear business in North America <a href=\"https:\/\/t.co\/K6YLCrOFOR\">https:\/\/t.co\/K6YLCrOFOR<\/a><\/p>&mdash; WSJ Markets (@WSJmarkets) <a href=\"https:\/\/x.com\/WSJmarkets\/status\/1806438882273083705?ref_src=twsrc%5Etfw\">June 27, 2024<\/a><\/blockquote><script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Executives have acknowledged the setbacks, particularly in the critical running category, and are committed to doubling down efforts to regain market share. Strategic shifts in product development, marketing, and competitive positioning are likely.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nike continues to face fierce competition from other athletic brands such as Adidas, Under Armour, and emerging market players. These competitors are not only innovating but also aggressively capturing market share through targeted marketing campaigns and new product lines. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How Nike responds to these competitive pressures will be crucial in determining its future market performance.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Risks and opportunities for traders<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The recent earnings report of Nike showcases the challenges it faces in maintaining its market position in the face of strong competition and evolving consumer preferences. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While strategic adjustments may offer a pathway to recovery, increased volatility and liquidity allows traders to capitalise on short-term price movements. Navigating these dynamics requires careful monitoring of market trends, company developments and risk management.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.vtmarkets.com\/trade-now\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Create your live VT Markets account<\/strong><\/a><strong> and <\/strong><a href=\"https:\/\/myaccount.vtmarkets.com\/login\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>start trading<\/strong><\/a><strong> now.<\/strong>&nbsp;<\/p>\n\r\n\n\n\n<p class=\"wp-block-paragraph\"><b>Start trading now \u2014 click <a href=\"https:\/\/www.vtmarkets.com\/en-asia\/trade-now\/\">here<\/a> to create your real VT Markets account.<\/b>\n\n<\/p>\n\n<!-- vt-src:13949 -->","protected":false},"excerpt":{"rendered":"<p>Key points:\u00a0 The latest financial results of Nike (Symbol: NKE) revealed a challenging quarter marked by a decline in revenue and significant drops in sales within its key North American footwear market. The stock price fell 5.5% in post-market trading, reaching $89.00 per share, and has declined 14% since the beginning of the year. This <a href=\"https:\/\/www.vtmarkets.com\/analysis\/q4-revenue-of-nike-falls-following-decrease-in-north-american-footwear-sales\/\" class=\"read-more\">Continue Reading<\/a><\/p>\n","protected":false},"author":87,"featured_media":0,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[31],"tags":[],"class_list":["post-56877","post","type-post","status-publish","format-standard","hentry","category-analysis"],"acf":{"acf_article_selection_author":null},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Key points: The latest financial results of Nike (Symbol: NKE) revealed a challenging quarter marked by a decline in revenue and significant drops in sales within its key North American footwear market. The stock price fell 5.5% in post-market trading, reaching $89.00 per share, and has declined 14% since the beginning of the year. 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The stock price fell 5.5% in post-market trading, reaching $89.00 per share, and has declined 14% since the beginning of the year. This Continue Reading","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/www.vtmarkets.com\/en-asia\/#website"},"breadcrumb":{"@id":"https:\/\/www.vtmarkets.com\/en-asia\/analysis\/q4-revenue-of-nike-falls-following-decrease-in-north-american-footwear-sales\/#breadcrumblist"},"author":{"@id":"https:\/\/www.vtmarkets.com\/en-asia\/author\/josephine\/#author"},"creator":{"@id":"https:\/\/www.vtmarkets.com\/en-asia\/author\/josephine\/#author"},"datePublished":"2026-08-20T02:33:57+00:00","dateModified":"2026-08-20T02:33:57+00:00"},{"@type":"WebSite","@id":"https:\/\/www.vtmarkets.com\/en-asia\/#website","url":"https:\/\/www.vtmarkets.com\/en-asia\/","name":"VT Markets","inLanguage":"en-US","publisher":{"@id":"https:\/\/www.vtmarkets.com\/en-asia\/#organization"}}]},"og:locale":"en_US","og:site_name":"VT Markets -","og:type":"article","og:title":"Q4 revenue of Nike falls following decrease in North American footwear sales - VT Markets","og:description":"Key points: The latest financial results of Nike (Symbol: NKE) revealed a challenging quarter marked by a decline in revenue and significant drops in sales within its key North American footwear market. The stock price fell 5.5% in post-market trading, reaching $89.00 per share, and has declined 14% since the beginning of the year. This Continue Reading","og:url":"https:\/\/www.vtmarkets.com\/en-asia\/analysis\/q4-revenue-of-nike-falls-following-decrease-in-north-american-footwear-sales\/","article:published_time":"2026-08-20T02:33:57+00:00","article:modified_time":"2026-08-20T02:33:57+00:00","article:publisher":"https:\/\/www.facebook.com\/vtmarketsglobal\/","twitter:card":"summary_large_image","twitter:site":"@vtmarketsglobal","twitter:title":"Q4 revenue of Nike falls following decrease in North American footwear sales - VT Markets","twitter:description":"Key points: The latest financial results of Nike (Symbol: NKE) revealed a challenging quarter marked by a decline in revenue and significant drops in sales within its key North American footwear market. The stock price fell 5.5% in post-market trading, reaching $89.00 per share, and has declined 14% since the beginning of the year. This Continue Reading","twitter:creator":"@vtmarketsglobal"},"aioseo_meta_data":{"post_id":"56877","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2026-08-20 09:58:19","breadcrumb_settings":null,"limit_modified_date":false,"open_ai":null,"ai":null,"created":"2026-08-20 02:33:57","updated":"2026-08-20 09:58:19","focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/www.vtmarkets.com\/en-asia\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/www.vtmarkets.com\/en-asia\/category\/analysis\/\" title=\"Today&apos;s Analysis\">Today's Analysis<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\tQ4 revenue of Nike falls following decrease in North American footwear sales \n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/www.vtmarkets.com\/en-asia"},{"label":"Today's Analysis","link":"https:\/\/www.vtmarkets.com\/en-asia\/category\/analysis\/"},{"label":"Q4 revenue of Nike falls following decrease in North American footwear sales\u00a0","link":"https:\/\/www.vtmarkets.com\/en-asia\/analysis\/q4-revenue-of-nike-falls-following-decrease-in-north-american-footwear-sales\/"}],"_links":{"self":[{"href":"https:\/\/www.vtmarkets.com\/en-asia\/wp-json\/wp\/v2\/posts\/56877","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vtmarkets.com\/en-asia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vtmarkets.com\/en-asia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vtmarkets.com\/en-asia\/wp-json\/wp\/v2\/users\/87"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vtmarkets.com\/en-asia\/wp-json\/wp\/v2\/comments?post=56877"}],"version-history":[{"count":0,"href":"https:\/\/www.vtmarkets.com\/en-asia\/wp-json\/wp\/v2\/posts\/56877\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.vtmarkets.com\/en-asia\/wp-json\/wp\/v2\/media?parent=56877"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vtmarkets.com\/en-asia\/wp-json\/wp\/v2\/categories?post=56877"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vtmarkets.com\/en-asia\/wp-json\/wp\/v2\/tags?post=56877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}