{"id":29061,"date":"2025-08-14T11:31:46","date_gmt":"2025-08-14T11:31:46","guid":{"rendered":"https:\/\/www.vtmarkets.com\/?p=29061"},"modified":"2025-08-14T11:31:46","modified_gmt":"2025-08-14T11:31:46","slug":"usdchf-steadies-as-tariffs-pressure-the-franc","status":"publish","type":"post","link":"https:\/\/www.vtmarkets.com\/en-asia\/analysis\/usdchf-steadies-as-tariffs-pressure-the-franc\/","title":{"rendered":"USDCHF Steadies as Tariffs Pressure the Franc"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1408\" height=\"768\" src=\"https:\/\/www.vtmarkets.com\/en-asia\/wp-content\/uploads\/sites\/27\/2026\/03\/Image_fx-2025-08-14T193027.838.png\" alt=\"\" class=\"wp-image-29062\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Key Points<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>USD\/CHF trades at <strong>0.80546<\/strong>, little changed but near the <strong>0.78718<\/strong> June low.<\/li>\n\n\n\n<li>Trump\u2019s 39% tariff on Swiss imports targets key luxury and consumer goods sectors.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\" \/>\n\n\n\n<p class=\"wp-block-paragraph\">The Swiss franc remains under pressure, hovering near <strong>0.81<\/strong> per dollar as U.S. tariffs and domestic policy expectations weigh on sentiment. On August 7, President Donald Trump\u2019s 39% levy on Swiss imports took effect, targeting high-value sectors such as watches, cosmetics, precision instruments, and chocolates.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">The Swiss government said that companies can\u2019t dodge the 39% tariff the US imposed on the country by routing exports through neighboring Liechtenstein <a href=\"https:\/\/t.co\/UvFrdgeZHT\">https:\/\/t.co\/UvFrdgeZHT<\/a><\/p>&mdash; Bloomberg (@business) <a href=\"https:\/\/twitter.com\/business\/status\/1955592244808823125?ref_src=twsrc%5Etfw\">August 13, 2025<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Key export categories like gold, silver, and pharmaceuticals were spared, but the breadth of the tariffs still threatens Switzerland\u2019s trade balance and growth outlook.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the same time, inflation remains below the <a href=\"https:\/\/www.snb.ch\/en\/the-snb\/mandates-goals\/statistics\/statistics-pub\/current_interest_exchange_rates\">Swiss National Bank<\/a>\u2019s 2% target, reinforcing speculation that policymakers could cut rates further, potentially back into negative territory. This dovish tilt has widened policy divergence with the Federal Reserve, where <a href=\"https:\/\/t.co\/UpE1piPDqH\">rate cuts are expected<\/a> but from a far higher base.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Technical Analysis<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">USD\/CHF has been in a prolonged downtrend since February\u2019s high near 0.9200, sliding to a low of 0.7872 in July. Since then, the pair has managed a modest recovery, consolidating above the 0.8000 level.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.vtmarkets.com\/en-asia\/wp-content\/uploads\/sites\/27\/2026\/03\/1_image-9.jpg\" alt=\"\" class=\"wp-image-29063\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Short-term moving averages are flattening and beginning to converge with the longer-term average, suggesting that downside momentum has eased for now.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The MACD has also moved closer to the zero line, signalling a potential shift toward neutral or mildly bullish sentiment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the near term, holding above 0.8000 is key for maintaining stability. A breakout above 0.8200 could open room for further recovery toward 0.8350, while a drop back below 0.8000 would expose the July low. Price action will likely remain sensitive to US dollar sentiment and Swiss franc safe-haven flows in the coming weeks.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\">Cautious Forecast<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A sustained push above <strong>0.8200<\/strong> could open the path toward <strong>0.8350<\/strong>, especially if U.S. data outperforms and the SNB signals deeper easing. Conversely, renewed selling below <strong>0.8000<\/strong> would put the <strong>0.78718<\/strong> low back in focus, potentially exposing <strong>0.7800<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.vtmarkets.com\/trade-now\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Create your live VT Markets account<\/a> and <a href=\"https:\/\/myaccount.vtmarkets.com\/login?_gl=1*5vyjdn*_gcl_au*Njc1MzM0NjY0LjE3NTEzNTM4MTc.*_ga*MjA5ODA0NDIzNC4xNzI3OTE1ODQ1*_ga_J26NL1ZVX7*czE3NTE4NzkxMDYkbzMwOCRnMSR0MTc1MTg3OTExOCRqNDgkbDAkaDA.*_ga_6XQ8153GYW*czE3NTE4NzkxMDgkbzU3JGcxJHQxNzUxODc5MTE4JGo1MCRsMCRoMA..*_ga_BG6LYEHPX1*czE3NTE4NzkxMDgkbzUkZzEkdDE3NTE4NzkxMTgkajUwJGwwJGgw*_ga_J8BRGZSREX*czE3NTE4NzkxMDgkbzUkZzEkdDE3NTE4NzkxMjIkajQ2JGwwJGgw*_ga_7CG6454YR5*czE3NTE4NzkxMDgkbzUkZzEkdDE3NTE4NzkxMjIkajQ2JGwwJGgw*_ga_69Z54R4H9N*czE3NTE4NzkxMDgkbzUkZzEkdDE3NTE4NzkxMjIkajQ2JGwwJGgw*_ga_CY2VCKFC3C*czE3NTE4NzkxMDgkbzUkZzEkdDE3NTE4NzkxMjIkajQ2JGwwJGgw*_ga_TXZ07R2C21*czE3NTE4NzkxMDgkbzUkZzEkdDE3NTE4NzkxMjUkajQzJGwwJGgw*_ga_17TMGY9BBE*czE3NTE4NzkxMDgkbzUkZzEkdDE3NTE4NzkxMjUkajQzJGwwJGgw*_ga_MWDVVSEVL5*czE3NTE4NzkxMDgkbzUkZzEkdDE3NTE4NzkxMjUkajQzJGwwJGgw*_ga_2QCC3S2748*czE3NTE4NzkxMDgkbzUkZzEkdDE3NTE4NzkxMjUkajQzJGwwJGgw*_ga_E7D2PCX624*czE3NTE4NzkxMjYkbzUkZzAkdDE3NTE4NzkxMjYkajYwJGwwJGgw*_ga_XJ4037XKK6*czE3NTE4NzkxMjYkbzUkZzAkdDE3NTE4NzkxMjYkajYwJGwwJGgw*_ga_EJCVQDC7VT*czE3NTE4NzkxMDgkbzUkZzEkdDE3NTE4NzkxMjYkajQyJGwwJGgw\" target=\"_blank\" rel=\"noopener\" title=\"\">start trading<\/a> now.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Swiss franc trades close to June lows as U.S. tariffs take hold and soft inflation fuels speculation of deeper SNB easing. &#8211; vtmarkets.com<\/p>\n","protected":false},"author":64,"featured_media":29062,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[31],"tags":[10,57],"class_list":["post-29061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analysis","tag-forex","tag-franc"],"acf":{"acf_article_selection_author":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - 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