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As traders seek safe-haven assets, gold prices trend upwards, approaching a new record high

by VT Markets
/
Jan 20, 2026

Gold prices have risen to around $4,670 during the early Asian session on Tuesday. The increase comes after President Trump announced new tariffs on goods from eight European countries, sparking demand for safe-haven assets.

These countries include Denmark, Norway, Sweden, France, Germany, the Netherlands, Finland, and the UK. Concerns of a broadened trade war have arisen, with the EU considering a €93 billion tariff package on US imports.

Analyst Predictions On The US Federal Reserve

Analysts predict a pause in the US Federal Reserve’s monetary-easing plans due to stabilising labor market conditions. The US Dollar remains a determining factor for Gold prices, which are inversely correlated with both the Dollar and US Treasuries.

Central banks are major purchasers of Gold, especially those from emerging economies like China and India, adding 1,136 tonnes worth $70 billion in 2022. The price of Gold is affected by interest rates and geopolitical tensions, being a yield-less asset.

Gold serves as a hedge against inflation and currency devaluation, maintaining its status as a safe-haven asset during economic turbulence. Its inverse relationship with risk assets and the Dollar underscores its attractiveness during financial instability.

With gold moving towards $4,670, the primary driver is clearly the new tariffs announced against several European nations. This injection of geopolitical uncertainty is fueling a classic safe-haven rush. The situation is likely to escalate as the EU is already considering a €93 billion retaliation package, which should support this upward trend.

We have seen this pattern before during the major trade disputes that marked 2025 and the years prior, where escalating tensions consistently pushed capital into gold. Therefore, we should view this as an opportunity to establish long positions, anticipating further flights to safety. The market’s memory of the 15-20% gold rallies during previous trade conflicts provides a strong historical precedent for this strategy.

Risks To The Bullish Gold Sentiment

The main risk to this view is the Federal Reserve’s stance on interest rates, with almost no chance of a rate cut priced in for this month. We know that higher rates typically strengthen the dollar and create headwinds for non-yielding assets like gold. This could cap the rally’s potential if Fed officials continue to signal a prolonged pause in their easing cycle.

Given the high uncertainty, buying call options on gold futures or gold ETFs is a prudent strategy for the coming weeks. This allows us to capture the potential upside from escalating trade conflicts while defining our maximum risk to the premium paid. Using bull call spreads could also be an effective way to lower the entry cost while still positioning for a move higher.

Underlying this bullish sentiment is the consistent and heavy buying from central banks, which provides a solid floor for prices. Central banks globally added over 1,000 tonnes to reserves in both 2023 and 2024, a trend that continues to reduce the available floating supply. This fundamental support should not be underestimated, as it can cushion any price dips caused by hawkish Fed commentary.

We should also monitor the inverse relationship between gold and risk assets closely. Any significant sell-off in equity markets, particularly in the S&P 500, in response to these tariffs would likely trigger another wave of buying in gold. Watch for a spike in the VIX volatility index as a potential leading indicator for the next leg up in the precious metal.

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