{"id":55660,"date":"2026-09-17T22:46:09","date_gmt":"2026-09-17T22:46:09","guid":{"rendered":"https:\/\/www.vtmarkets.com\/ar-mena\/uncategorized\/55660\/"},"modified":"2026-09-17T22:46:09","modified_gmt":"2026-09-17T22:46:09","slug":"nikes-index-exit-and-the-repricing-of-sports-brands","status":"publish","type":"post","link":"https:\/\/www.vtmarkets.com\/ar-mena\/featured\/55660\/","title":{"rendered":"\u062e\u0631\u0648\u062c \u00ab\u0646\u0627\u064a\u0643\u064a\u00bb \u0645\u0646 \u0627\u0644\u0645\u0624\u0634\u0631 \u0648\u0625\u0639\u0627\u062f\u0629 \u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0631\u064a\u0627\u0636\u064a\u0629"},"content":{"rendered":"
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\n\n\n\n

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\u0623\u0645\u0627 \u00ab\u0644\u0648\u0644\u0648\u0644\u064a\u0645\u0648\u0646\u00bb \u0641\u0634\u0647\u062f\u062a \u062a\u0631\u0627\u062c\u0639\u0627\u064b \u0623\u0634\u062f. \u0627\u0646\u062e\u0641\u0636\u062a \u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0642\u0627\u0626\u0645\u0629 (\u0627\u0644\u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u064a\u0646 \u0645\u062a\u0627\u062c\u0631 \u0645\u0641\u062a\u0648\u062d\u0629 \u0645\u0646\u0630 \u0641\u062a\u0631\u0629 \u0645\u0645\u0627\u062b\u0644\u0629) 9% \u0641\u064a \u0627\u0644\u0631\u0628\u0639 \u0627\u0644\u0645\u0627\u0636\u064a \u064812% \u0641\u064a \u0627\u0644\u0623\u0645\u064a\u0631\u0643\u062a\u064a\u0646\u060c \u0648\u0647\u0648 \u0623\u0643\u0628\u0631 \u0623\u0633\u0648\u0627\u0642\u0647\u0627. \u0648\u062e\u064f\u0641\u0651\u0636\u062a \u0627\u0644\u062a\u0648\u0642\u0639\u0627\u062a \u0627\u0644\u0633\u0646\u0648\u064a\u0629 \u0645\u0631\u062a\u064a\u0646 \u062e\u0644\u0627\u0644 \u062b\u0644\u0627\u062b\u0629 \u0623\u0634\u0647\u0631\u060c \u0645\u0646 \u0646\u0645\u0648 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a 2% \u0625\u0644\u0649 4% \u0625\u0644\u0649 \u062a\u0631\u0627\u062c\u0639 5% \u0625\u0644\u0649 7%<\/a>\u060c \u0623\u064a \u062a\u063a\u064a\u0631 \u064a\u0642\u0627\u0631\u0628 10 \u0646\u0642\u0627\u0637 \u0645\u0626\u0648\u064a\u0629. \u0648\u062a\u0623\u062a\u064a \u0627\u0644\u0631\u0626\u064a\u0633\u0629 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a\u0629 \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0647\u0627\u064a\u062f\u064a \u0623\u0648\u0646\u064a\u0644 \u0625\u0644\u0649 \u0639\u0644\u0627\u0645\u0629 \u062a\u062e\u0633\u0631 \u0639\u0645\u0644\u0627\u0621.<\/p>\n\n\n\n

\u0628\u062f\u0623\u062a \u00ab\u0623\u0646\u062f\u0631 \u0622\u0631\u0645\u0648\u0631\u00bb \u0628\u0631\u0646\u0627\u0645\u062c \u062a\u062d\u0648\u0644\u0647\u0627 \u0641\u064a \u0648\u0642\u062a \u0623\u0628\u0643\u0631\u060c \u0648\u0647\u064a \u0627\u0644\u0622\u0646 \u062a\u0642\u0644\u0651\u0635 \u062a\u0634\u0643\u064a\u0644\u0629 \u0645\u0646\u062a\u062c\u0627\u062a\u0647\u0627 \u0628\u0646\u0633\u0628\u0629 \u0625\u0636\u0627\u0641\u064a\u0629 \u062a\u0628\u0644\u063a \u0646\u062d\u0648 \u0627\u0644\u0631\u0628\u0639. \u0648\u064a\u0642\u0648\u0644 \u0643\u064a\u0641\u0646 \u0628\u0644\u0627\u0646\u0643 \u0625\u0646 \u0627\u0644\u0647\u062f\u0641 \u0647\u0648 \u0645\u0648\u062f\u064a\u0644\u0627\u062a \u0623\u0642\u0644 \u062a\u064f\u0628\u0627\u0639 \u0628\u0643\u0645\u064a\u0627\u062a \u0623\u0643\u0628\u0631 \u0648\u0628\u0627\u0644\u0633\u0639\u0631 \u0627\u0644\u0643\u0627\u0645\u0644<\/a>. \u0648\u0641\u064a \u0623\u063a\u0633\u0637\u0633 \u062e\u0641\u0651\u0636\u062a \u0627\u0644\u0634\u0631\u0643\u0629 \u062a\u0648\u0642\u0639\u0627\u062a \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0633\u0646\u0648\u064a\u0629 \u0625\u0644\u0649 \u062a\u0631\u0627\u062c\u0639 \u0645\u062a\u0648\u0633\u0637 \u0645\u0646 \u062e\u0627\u0646\u0629 \u0648\u0627\u062d\u062f\u0629\u060c \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u0627\u0646\u062e\u0641\u0627\u0636 \u0627\u0644\u0637\u0641\u064a\u0641\u060c \u0645\u0639 \u0647\u0628\u0648\u0637 \u0623\u0645\u064a\u0631\u0643\u0627 \u0627\u0644\u0634\u0645\u0627\u0644\u064a\u0629 9% \u0648\u0622\u0633\u064a\u0627 \u0648\u0627\u0644\u0645\u062d\u064a\u0637 \u0627\u0644\u0647\u0627\u062f\u0626 7%<\/a>. \u062a\u062d\u0633\u0646\u062a \u0627\u0644\u0647\u0648\u0627\u0645\u0634 (\u0627\u0644\u0631\u0628\u062d \u0643\u0646\u0633\u0628\u0629 \u0645\u0646 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a) \u0641\u064a \u0627\u0644\u0631\u0628\u0639 \u0646\u0641\u0633\u0647\u060c \u0644\u0643\u0646 \u0630\u0644\u0643 \u0643\u0627\u0646 \u062c\u0632\u0626\u064a\u0627\u064b \u0628\u0633\u0628\u0628 \u0627\u0633\u062a\u0631\u062c\u0627\u0639 \u0645\u0628\u0627\u0644\u063a \u0631\u0633\u0648\u0645 \u062c\u0645\u0631\u0643\u064a\u0629 \u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u062a\u0643\u0627\u0644\u064a\u0641 \u0633\u0646\u0629 2026 \u0627\u0644\u0645\u0627\u0644\u064a\u0629\u060c \u0648\u0644\u064a\u0633 \u0641\u0642\u0637 \u0628\u0633\u0628\u0628 \u062a\u062d\u0633\u0646 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a.<\/p>\n\n\n\n

\u0627\u0644\u0634\u0631\u0643\u0629<\/td>\u0645\u0627 \u0623\u0639\u0644\u0646\u062a\u0647<\/td>\u0631\u062f \u0641\u0639\u0644 \u0627\u0644\u0633\u0648\u0642<\/td><\/tr>
Nike (\u0646\u062a\u0627\u0626\u062c FY26<\/a>)<\/td>\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0634\u0628\u0647 \u062b\u0627\u0628\u062a\u0629 \u0639\u0646\u062f 46.4 \u0645\u0644\u064a\u0627\u0631 \u062f\u0648\u0644\u0627\u0631\u060c \u0645\u0639 \u0627\u0644\u0625\u0634\u0627\u0631\u0629 \u0625\u0644\u0649 \u062a\u0631\u0627\u062c\u0639\u0627\u062a \u0625\u0636\u0627\u0641\u064a\u0629<\/td>\u0623\u062f\u0646\u0649 \u0645\u0633\u062a\u0648\u0649 \u0641\u064a 12 \u0639\u0627\u0645\u0627\u064b \u0628\u062d\u0644\u0648\u0644 \u0623\u063a\u0633\u0637\u0633<\/td><\/tr>
Under Armour (7 \u0623\u063a\u0633\u0637\u0633)<\/td>\u062e\u0641\u0636 \u0627\u0644\u062a\u0648\u0642\u0639\u0627\u062a \u0625\u0644\u0649 \u062a\u0631\u0627\u062c\u0639 \u0645\u062a\u0648\u0633\u0637 \u0645\u0646 \u062e\u0627\u0646\u0629 \u0648\u0627\u062d\u062f\u0629<\/td>\u0647\u0628\u0648\u0637 \u0628\u0646\u062d\u0648 7%<\/td><\/tr>
Lululemon (4 \u0633\u0628\u062a\u0645\u0628\u0631)<\/td>\u0627\u0646\u062e\u0641\u0627\u0636 \u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0642\u0627\u0626\u0645\u0629 9%\u060c \u0648\u062e\u0641\u0636 \u0627\u0644\u062a\u0648\u0642\u0639\u0627\u062a \u0645\u062c\u062f\u062f\u0627\u064b<\/td>\u0647\u0628\u0648\u0637 17%\u060c \u0623\u062f\u0646\u0649 \u0645\u0633\u062a\u0648\u0649 \u0641\u064a 8 \u0633\u0646\u0648\u0627\u062a<\/td><\/tr>
adidas (30 \u064a\u0648\u0644\u064a\u0648)<\/td>\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0642\u064a\u0627\u0633\u064a\u0629 6.7 \u0645\u0644\u064a\u0627\u0631 \u064a\u0648\u0631\u0648\u060c +14%\u060c \u0645\u0639 \u0631\u0641\u0639 \u062a\u0648\u0642\u0639\u0627\u062a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a<\/td>\u0647\u0628\u0648\u0637 18%\u060c \u0623\u0633\u0648\u0623 \u064a\u0648\u0645 \u0645\u0646\u0630 1995<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

\u0627\u0633\u062a\u062b\u0646\u0627\u0621 \u00ab\u0623\u062f\u064a\u062f\u0627\u0633\u00bb<\/h2>\n\n\n\n

\u0644\u0648 \u0643\u0627\u0646 \u0627\u0644\u0623\u0645\u0631 \u0645\u062c\u0631\u062f \u0623\u062e\u0637\u0627\u0621 \u062a\u0634\u063a\u064a\u0644\u064a\u0629\u060c \u0644\u0643\u0627\u0646 \u0627\u0644\u0641\u0627\u0626\u0632 \u0647\u0648 \u0645\u0646 \u064a\u062a\u062c\u0646\u0628\u0647\u0627. \u0648\u064a\u064f\u0646\u0638\u0631 \u0625\u0644\u0649 \u00ab\u0623\u062f\u064a\u062f\u0627\u0633\u00bb \u0639\u0644\u0649 \u0623\u0646\u0647\u0627 \u0647\u0630\u0647 \u0627\u0644\u062d\u0627\u0644\u0629: \u0641\u0642\u062f \u0646\u0645\u062a 14%<\/a> \u0628\u064a\u0646\u0645\u0627 \u0627\u0646\u0643\u0645\u0634 \u0645\u0639\u0638\u0645 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646\u060c \u0648\u0639\u0632\u0632\u062a \u062d\u0636\u0648\u0631\u0647\u0627 \u0641\u064a \u0643\u0631\u0629 \u0627\u0644\u0642\u062f\u0645 \u0648\u0627\u0644\u062c\u0631\u064a\u060c \u0648\u0631\u0641\u0639\u062a \u062a\u0648\u0642\u0639\u0627\u062a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u062e\u0641\u0636\u0647\u0627.<\/p>\n\n\n\n

\u0633\u0628\u0628 \u0627\u0644\u0647\u0628\u0648\u0637 \u0643\u0627\u0646 \u0645\u062d\u062f\u062f\u0627\u064b: \u0627\u0644\u0631\u0628\u062d \u062c\u0627\u0621 \u0623\u0642\u0644 \u0645\u0646 \u0627\u0644\u062a\u0648\u0642\u0639\u0627\u062a \u0628\u064049 \u0645\u0644\u064a\u0648\u0646 \u064a\u0648\u0631\u0648 \u0628\u0633\u0628\u0628 \u0625\u0646\u0641\u0627\u0642 \u062a\u0633\u0648\u064a\u0642\u064a \u0627\u062e\u062a\u0627\u0631\u062a\u0647 \u0627\u0644\u0634\u0631\u0643\u0629\u060c \u0643\u0645\u0627 \u0623\u0628\u0642\u062a \u0647\u062f\u0641 \u0627\u0644\u0631\u0628\u062d \u0627\u0644\u0633\u0646\u0648\u064a \u062f\u0648\u0646 \u0631\u0641\u0639\u0647 \u0631\u063a\u0645 \u0631\u0641\u0639 \u062a\u0648\u0642\u0639\u0627\u062a \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a. \u0641\u064a \u0634\u0631\u0643\u0629 \u0628\u0647\u0630\u0627 \u0627\u0644\u062d\u062c\u0645\u060c \u0641\u0625\u0646 \u0641\u062c\u0648\u0629 \u0628\u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u062f\u0627\u0631 \u0645\u0642\u0627\u0628\u0644 \u0647\u0628\u0648\u0637 18% \u0641\u064a \u062c\u0644\u0633\u0629 \u0648\u0627\u062d\u062f\u0629 \u062a\u0639\u0646\u064a \u0623\u0646 \u0627\u0644\u0645\u0633\u062a\u062b\u0645\u0631\u064a\u0646 \u0628\u0627\u062a\u0648\u0627 \u0623\u0642\u0644 \u0627\u0633\u062a\u0639\u062f\u0627\u062f\u0627\u064b \u0644\u062f\u0641\u0639 \u0627\u0644\u062a\u0642\u064a\u064a\u0645\u0627\u062a \u0627\u0644\u0633\u0627\u0628\u0642\u0629.<\/p>\n\n\n\n

\u062d\u062a\u0649 \u0634\u0631\u0643\u0629 On Holding\u060c \u0627\u0644\u0623\u0633\u0631\u0639 \u0646\u0645\u0648\u0627\u064b \u0641\u064a \u0627\u0644\u0641\u0626\u0629\u060c \u0647\u0628\u0637 \u0633\u0647\u0645\u0647\u0627 22% \u0628\u0639\u062f \u0646\u062a\u0627\u0626\u062c \u0623\u063a\u0633\u0637\u0633 \u0628\u0633\u0628\u0628 \u0639\u062f\u0645 \u062a\u062d\u0642\u064a\u0642 \u0647\u062f\u0641 \u0628\u0633\u064a\u0637 \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0627\u0644\u062a\u0648\u0642\u0639\u0627\u062a.<\/p>\n\n\n\n

\u0628\u0627\u0644\u062a\u0627\u0644\u064a\u060c \u0627\u0644\u0628\u064a\u0639 \u0644\u0627 \u064a\u062a\u0639\u0644\u0642 \u0641\u0642\u0637 \u0628\u0645\u0646 \u064a\u062f\u064a\u0631 \u0623\u0639\u0645\u0627\u0644\u0647 \u0628\u0634\u0643\u0644 \u0623\u0641\u0636\u0644. \u0627\u0644\u0645\u0633\u062a\u062b\u0645\u0631\u0648\u0646 \u064a\u062f\u0641\u0639\u0648\u0646 \u0633\u0639\u0631\u0627\u064b \u0623\u0642\u0644 \u0644\u0627\u0645\u062a\u0644\u0627\u0643 \u0623\u0633\u0647\u0645 \u0639\u0644\u0627\u0645\u0629 \u0631\u064a\u0627\u0636\u064a\u0629\u060c \u0633\u0648\u0627\u0621 \u0643\u0627\u0646\u062a \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u062c\u064a\u062f\u0629 \u0623\u0645 \u0644\u0627.<\/strong> \u0647\u0630\u0627 \u00ab\u0625\u0639\u0627\u062f\u0629 \u062a\u0633\u0639\u064a\u0631\u00bb \u0641\u064a \u0627\u0644\u0633\u0648\u0642\u060c \u0648\u0644\u064a\u0633 \u062d\u0643\u0645\u0627\u064b \u0639\u0644\u0649 \u0627\u0644\u0625\u062f\u0627\u0631\u0629\u060c \u0648\u063a\u0627\u0644\u0628\u0627\u064b \u0645\u0627 \u064a\u0633\u062a\u063a\u0631\u0642 \u0648\u0642\u062a\u0627\u064b \u0623\u0637\u0648\u0644 \u0645\u0646 \u062d\u0644 \u0645\u0634\u0643\u0644\u0629 \u0627\u0644\u0645\u062e\u0632\u0648\u0646 \u0644\u0623\u0646\u0647 \u0645\u0631\u062a\u0628\u0637 \u0628\u0631\u063a\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062b\u0645\u0631\u064a\u0646 \u0639\u0627\u0645\u0629\u060c \u0644\u0627 \u0628\u0634\u0631\u0643\u0629 \u0648\u0627\u062d\u062f\u0629.<\/p>\n\n\n\n

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\u0644\u0643\u0646 \u0627\u0644\u0633\u0647\u0645 \u064a\u062a\u062f\u0627\u0648\u0644 \u0642\u0631\u0628 22 \u0645\u0631\u0629 \u0645\u0646 \u0627\u0644\u0623\u0631\u0628\u0627\u062d \u0627\u0644\u0645\u062a\u0648\u0642\u0639\u0629 (\u0645\u0636\u0627\u0639\u0641 \u0627\u0644\u0631\u0628\u062d\u064a\u0629: \u0645\u0642\u0627\u0631\u0646\u0629 \u0633\u0639\u0631 \u0627\u0644\u0633\u0647\u0645 \u0628\u0623\u0631\u0628\u0627\u062d\u0647)\u060c \u0641\u064a\u0645\u0627 \u062a\u062a\u062f\u0627\u0648\u0644 \u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u0623\u0645\u064a\u0631\u0643\u064a\u0629 \u0627\u0644\u0643\u0628\u064a\u0631\u0629 \u0627\u0644\u0645\u062a\u0648\u0633\u0637\u0629 \u0642\u0631\u0628 21 \u0645\u0631\u0629.<\/p>\n\n\n\n

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\u0644\u0645\u0627\u0630\u0627 \u0642\u062f \u064a\u062e\u0641 \u0627\u0644\u0636\u063a\u0637<\/h2>\n\n\n\n

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